MARKETING PLAN of Ronda Kaufman

# Days

“Most Agents”

# Days

               Ronda Kaufman

0

Put a sign on the lawn

0

I do that too.

1

Enter the data in MLS & FMLS

0

Within 1 hour of returning from listing appointment.

10-12

Let the MLS photographer come out to take photos of your home with garbage cans and cars in front.

1-2

I will put at least 6 photos on the MLS within 2 days of listing. It may take me several times to get the best photos in the right light, but I will upload as many as 12 for your property.

7-10

Print and deliver color flyers to your home

2

I will have unique text describing your home, add the photos and print it.

3-5

Place ads in the newspaper.

2

Place “Just Listed!” ad in paper with link to my website for photos.

**

N/A - probably can’t

3

Upload photos (up to 20) of all the best features of your home to my website.

10-14

May or may not offer

5-10

Produce a “Virtual Tour” of photos on my website, the MLS, Yahoo, and many other sites.

**

N/A

3

Send email announcements with links to the photos on my website, to the busiest buyer agents who work the local area.

**

Many agents will tell you that open houses are a waste of time, but they don’t know the proper way to prepare ahead for it.

**

I will post the Open House schedule on my website and advertise it both on-line and in newspapers with photos and maps to your house. After seeing the photos and reading the descriptions of the home and neighborhood, the buyers who come are more likely to be serious!

**

Most agents only do the “4 P’s” to sell your home:
Put a sign in the yard
Put it in the MLS
Put an ad in the paper
Pray for an offer!

**

My thorough and Active marketing will get your home more exposure quickly, which will bring more qualified buyers (and result in a faster sale at the highest value!)

A qualified, competent real estate agent will help you navigate the myriad of decisions that arise when buying and selling a home. An agent provides value to the homeowner in many ways:

• Pays for all marketing and advertising costs.
• Adds experience and expertise in all aspects of the sales process including marketing, financing, negotiations and more.
• Handles all showings.
• Brings a network of known, trusted real estate professionals. If your agent doesn't have the answer, he or she likely knows someone who does.
• Always has your interests in mind so you always have someone on your side.
• Can handle and advise on all price and contract negotiations.
• Provides you with all the possible options and opportunities without holding back.
• Gives an unbiased, realistic view of your home and your options. Unlike buyers and sellers, an agent has no emotional attachment to property.
• Has the knowledge to help you ask the right questions.
• Being a third party, potential buyers are more likely to tell your agent the truth about your home, even if it is unflattering. This objective viewpoint will help you make the necessary changes to get your home sold.
• Your time is valuable. A real estate agent allows you to spend your time how you want.